Columbia and Milwaukee's Palace theater went to town promoting Lady for a Day. Here's a double-page spread of movie ads from the Journal for the film's opening day, September 22.
The theater itself puts two ads in the spread, while the makers of Lux soap join in with a tie-in ad promoting (but not actually featuring) Glenda Farrell. Let's take a closer look:
What's Glenda's secret? She uses soap!
The film itself is inescapably a bit Capracorny, but it has plenty of Pre-Code attitude, too. Let's let Glenda demonstrate, with help from Farrell fan extraordinaire WB Kelso: