This is getting monotonous!
By now the Gold Diggers phenomenon is news of a sort.
The Warner clearly hit the mother lode. Repeat business at the trough of the Great Depression is quite a feat. To remind you, only one other major-studio 1933 release has stayed in first run in Milwaukee for even a second week -- and that was 42nd Street. Gold Diggers has blown 42nd Street out of the water. What's the reason? Maybe there's this reality at the core of the story: "We're In the Money" as long as the show runs.
Meanwhile, at least one of this week's other contestants seems to be copying the champ's advertising.
Imitation in this case may be a sincere form of flattering the potential audience.