Monday, July 8, 2013

Now Playing: JULY 8, 1933.

This is getting monotonous!

By now the Gold Diggers phenomenon is news of a sort.

The Warner clearly hit the mother lode. Repeat business at the trough of the Great Depression is quite a feat. To remind you, only one other major-studio 1933 release has stayed in first run in Milwaukee for even a second week -- and that was 42nd Street. Gold Diggers has blown 42nd Street out of the water. What's the reason? Maybe there's this reality at the core of the story: "We're In the Money" as long as the show runs.

Meanwhile, at least one of this week's other contestants seems to be copying the champ's advertising.

Imitation in this case may be a sincere form of flattering the potential audience.

1 comment:

jervaise brooke hamster said...

I want to bugger Ginger Rogers (as the bird was in 1929 when the bird was 18, not as the bird is now obviously, which is long since dead, unfortunately).