Ocala, FL hosts a world premiere:
Here's a full-page spread from an Ocala paper promoting the event.
And here's a trailer, uploaded by ElvisCommunity.
The world premiere of Joseph L. Mankiewicz's Cleopatra is still more than a year away, but the romance of stars Elizabeth Taylor and Richard Burton, each married to someone else, has thrilled and scandalized the pop-culture world. That gives exhibitors something to exploit. This Milwaukee drive-in sets the pace, but there are more shows like this one coming.
It's a creative way to sell some old movies. Both pictures on the program are Fifties vintage.
Something else exhibitors can exploit this week are the Academy Awards. The Oscars were handed out last Monday -- that seems incredibly late by today's standards -- and here's one of the winners, opening in Meriden CT.
For the record, Sex Kittens Go to College did not win any Oscars. Was this unfair? Watch the trailer, uploaded by benitogatocool, and judge for yourselves!